man that is bad news for FCP & Apple, isn’t it?
…
my comment on that:
well i’m a FCP user and i felt / and still feel (a bit) the same way about premiere pro … i know in the end its just another system & workflow and “just” another way doing things … but i tried Premiere CS5 and i don’t fell comfortable with that app ( no Pro feeling for me) … yes you can open up DSLR, RED and HDV footage right away and you can play it even with some fx on it … but they (fx / plugins ar not the same as you can find in FCP … (quality and quantity) … and well maybe is did something wrong but the export took a lot longer as i’m use to in FCP … a lot … (there goes the time advantage (a lil bit) … and many other “lil” things like interface and keyframes and keyboard-layouts ….
so Premiere certainly has a lot to offer but honestly we have no time – with your workload and “well oiled” FCP workflow (we know what we get & deliver for our clients) – to change that workflow “just” for 64bit and a “playback engine” even we have the whole CS5 pack (for AE and stuff) … its easier for me to go in our AVID room 
just saying
btw thanks Nate for that blogpost
Thanks for the mention! Couldn’t agree more. Premiere just bugs me. The interface gets in my way. Like I said in the post, even if the underlying technologies are there and are impressive, it doesn’t matter if I don’t feel like the actually editing tools are there.
Exactly!
It would be wise to take into account the kind of content that the BBC plans on producing with this equipment. Is it news packages? If so…Most news programming you’d be able to cut on Imovie if it came down to that. It’s only cuts. No speed changes, no complicated effects, and in most cases, packages are under 3 mins.
While I have played with its new interface and have been reading about the new features, I haven’t done any work on Premiere since 2001; I understand how this move might be a big deal in the production world and great for Canon and Adobe, but I am trying not to lose sleep over it. I just don’t feel that Premiere is going to shake the post production world like FCP has done in the past 5 years. I mean…I’ve seen entire production houses in Manhattan switch from Avid to FCP. I have seen fortune 500 clients come to me with entire sequences on their laptops, and hire me just to make tweaks and mix their audio. (now that’s scary) I could not imagine Premiere has that kind of power, yet. Correct me if I am wrong.
Now playing Devil’s advocate, I’d say Premiere should be more intuitive than Dalet. (which Time Warner just swears by: http://www.dalet.com/Time-Warner-Cable-Turns-to-Dalet ). I’ve seen Dalet…and that’s some software that’d surely make an AVID/FPC editor very uncomfortable.
I think a lot of the “uncomfortableness” comes from what you are used to. I’ve been using primarily Premiere for years and can really get around easily in it because I simply have the most experience with it. FCP is fine too but there are functions in it that I find clunky just because they are different. When comparing apps so similar in abilities, it comes down to user preference IMHO.
In the end, the viewer has no idea how the final product was assembled. Use what you are good at.
yep you are right … but therefore i can’t “afford” to chance the workflow … u know …we used to work in FCP since 2005 or so maybe even longer … so changing that would be a hugh undertaking
Go back to Apple`s SHAKE, where is it now?
PPL moved to NUKE.
PPL shot 35mm
now they are shooting RED
What is the core business of adobe?
What is the core business of apple?
Change is around us.